Within days of opening a dedicated 59club office in Germany, the iconic Golf Club St Leon-Rot located on the Southwest of the Country, has become the first German club to partner with the leading customer service specialists — signaling that demand across the DACH region for 59club’s global insights, management tools and training services will be high. Golf Club St. Leon-Rot was famously founded on one man’s vision of wanting to create a unique golfer’s paradise of world-class golf courses, clubhouses and practice facilities. That ethos quickly attracted some of the industry’s highest profile golf tournaments, and also saw the academy turn out Major Champions in Bernhard Langer and Martin Kaymer.
That same passion and desire to compete at the very highest level was the driving force that led current general manager, Moritz Lampert, to select the perfect partner in 59club to support the club’s ambitions of achieving customer service ‘excellence’. “We are delighted to be the first German golf club to join the internationally renowned 59club,” said Lampert. “With 59club’s industry-leading management tools, we hope to measure and collect high-quality data in order to optimise our business processes with the aim of offering our members and guests the best possible service.”
The affiliation will see 59club deliver a diligent program of mystery shopper audits that measure all areas of the customer experience and sales performance — spanning the reservation, arrival, locker-rooms, retail enquiry, practice facilities, on-course services, golf course presentation and amenities including the food & beverage experience and upselling skills — providing comprehensive insights, and also drawing monthly performance comparisons to the regions local community, the global industry average and the best performing properties world-wide.
Affiliate properties also benefit from 59club’s customer satisfaction surveys, and their renowned training services, globally credited for developing some of the finest people, processes, and performance within the world of golf club management. Newly affiliated clubs are reported to have achieved a 112 per cent increase in sales performance and upselling alone, with one property remarkedly enjoying an uplift of 200 per cent after combining mystery shopping with 59club training services.
James Jewell, director of 59club Central & East said: “I am delighted to welcome our first partner in Golf Club St Leon-Rot, they join other celebrated properties from around the globe which include The Belfry, Emirates Golf Club and TPC Sawgrass to name a few, and hundreds others who regard 59club as the best in business when it comes to our transformative approach to customer service standards and club profitability.
“I look forward to working with Moritz and the team, and the wider golf club community as we push the boundaries of how customer service is perceived and delivered in the DACH region and across our neighbouring countries.”
