Aroeira, one of the most famous names in Portuguese golf, is ready to embark on a new stage of its prestigious history after undergoing a major rebrand and being given a new identity — PGA Aroeira Lisboa. The renaming of the iconic 36-hole Lisbon venue and its two courses comes at the same time as a major investment in its golf and leisure facilities, creating the only PGA National in Portugal and putting it alongside other leading PGA resorts including the likes of previous Ryder Cup hosts Gleneagles in Scotland and The Belfry in England.
Famously nicknamed as the ‘Wentworth of Lisbon’ after first opening in the 1970s, the PGA partnership further strengthens the reputation of one of Portugal’s premier golf destinations.
“This is the start of a new era for Aroeira — one that golfers, like everyone here, will be very excited about,” said Nuno Sepulveda, co-CEO at Details — Sports, Hospitality, Leisure — PGA Aroeira Lisboa’s management company. “It is our ambition for PGA Aroeira Lisboa to set a new standard for golf in Portugal, blending tradition and innovation under the esteemed PGA brand. With our world-class facilities and two fantastic golf courses, we look forward to welcoming golfers from all over the world.”
Richard Barker, executive director — business development of The PGA, said: “We are delighted to welcome Aroeira to our portfolio of PGA National Branded Properties, marking a significant step in the development of golf in Lisbon.
“PGA Aroeira Lisboa stands out as a premier destination, now competing with the best offerings in Portugal. This exceptional development will elevate the golfing experience for visitors worldwide, whether for travel, tournaments or tuition and we are eager to showcase this to our PGA members.
Furthermore, our partnership with the Details Group promises significant support for PGA members, as we will work together to host future PGA events in Portugal over the coming years.”
The new partnership with The PGA will see Aroeira’s two 18-hole championship courses being given new names, with Aroeira Pines Classic being rebranded as PGA Aroeira 1 and Aroeira Challenge becoming PGA Aroeira 2.
