The first weeklong Women’s Golf Day (WGD) celebration drew to a close as the last event finished at Moorea Green Pearl Golf Club in French Polynesia on Tuesday evening, June 6. More women and girls were able to access these celebratory events in 2023 than ever before given the new weeklong format and the increase in the number of participating countries and venues.
Starting with WGD Palooza Digital Day and the ringing off the New York Stock Exchange (NYSE) Opening Bell, the celebration continued throughout the week. New and existing female golfers around the globe dressed in red and white to share their experiences on social media. The new format generated a staggering 194 million impressions, an increase of over 100 million impressions verses 2022, with an incredible 397,143 engagements and 92 million+ reach sharing a collective joy that perhaps can only be measured in smiles.
“Every year we work to increase the number of facilities that host Women’s Golf Day and it was very exciting to welcome the 139 courses from Japan and watch on social media, in real time, the impact WGD has on golf around the globe, ” commented Elias Gaudet, WGD Founder. “I experienced first-hand how important it is to have new and existing female golfers participate in WGD events to build confidence, new friendships and skills that do last a lifetime. Our goal is to create more opportunities and unity and we are achieving that on a global level.
“Growing demand for additional days from host locations prompted us to expand to a weeklong format, resulting in impactful and significant activation on each day this week. Starting on May 30 with the WGD Palooza digital day and May 31 ringing the opening bell at the NYSE with Acushnet (Titleist and FootJoy). It is important to have retail engagement and in store activation from both PGA TOUR Superstore and Golf Town as well as championship courses around the world hosing events.
“Having lived in New York City for ten years it is thrilling to see WGD and Acushnet billboards running for a few weeks in Times Square as well as Silicon Valley. This support includes our partners, RBC, who are hosting the RBC Canadian Open this week.”
