A new specialist digital marketing agency INFLUX.GOLF has launched, helping global golf brands, destinations and events increase direct-to-customer sales. With an experienced team of digital marketers and brand content creators in London, Edinburgh and Cape Town, the new agency combines incisive data, decades of digital expertise and compelling content to drive sales to new and loyal customers.
“Brands and businesses are seeing the opportunity and value of going direct-to-customers via digital channels — but not all golf businesses have the expertise or ability to develop those skills in-house,” said Will Chamberlain, business director of INFLUX.GOLF. “For example, some larger hotel groups are now driving 50 per cent of sales directly via digital channels. Yet nine out of ten golf holidays packages are still sold via tour operators and third parties, despite nearly a third of customers saying they would prefer to book direct.
“So there’s a significant opportunity to drive more, high-yielding, direct bookings — and then re-engage customers for long-term loyalty.”
Individually, the experienced team behind INFLUX.GOLF has worked on digital marketing strategy and activation for leading golf resorts, golf clothing brands, golf equipment brands and tournaments worldwide — and recognised the need for a dedicated specialist international agency. Based in the UK, and supported by a team of more than 20 technicians in Cape Town, South Africa, INFLUX.GOLF is perfectly placed to service customers globally.
“Ultimately, our objective is to help golf brands and businesses drive more traffic, more customers and more direct sales,” concluded Chamberlain.
