The Aspiration Group, based in Tamworth, Staffordshire, has promoted Craig Boland to head of golf. Boland qualified as a PGA Golf professional in 2009 and started his career at Ombersley Golf Club, before moving to Edgbaston Golf Club in 2010 where he was responsible for growing and developing the membership whilst building a great reputation as a golf coach. In 2016 Boland joined The Aspiration Group and was instrumental in developing accompanied golf coaching trips and organised, hosted and fully delivered major international golf events – the largest of which being for a 250-golfer event taking place over four days. Along with The Aspiration Group Travel, which is both ABTA bonded and ATOL protected, The Aspiration Group is able to create personalised trips designed to meet specific requirements, combining travel, golf coaching, hospitality and branded merchandise as required.
Chief executive of The Aspiration Group, Amanda Macchi said: “We believe in investing in our employees. Every team member is paid above the minimum living wage and this year we have introduced private health care and every member of staff received an above inflationary pay raise. We have a policy of developing and promoting staff from within and we were delighted to offer Craig the position of head of golf. We are sure that under Craig’s leadership the golf team will continue to grow from strength to strength.”
Boland added: “It’s a very exciting time for the golf team, with the evolution of golf and the changing requirements of our customers, we’re continually developing and updating our product offering. Not only have we invested in the very latest golf technology in TrackMan 4, we have developed a programme for online and self-service registration and we already offer live scoring and a personalised web-based site for each event. We’ve even created a portable golf simulator and putting competition that we can take to any event or dinner as well as the ability to run a silent auction using mobile devices.”
