WENTWORTH CLUB AND JOHN DEERE ANNOUNCE NEW PARTNERSHIP

Wentworth Club and John Deere have announced a new, exclusive partnership for the supply of golf course maintenance equipment to the world famous West, East and Edinburgh Championship Courses at Virginia Water in Surrey, from spring 2019. Wentworth Club has been the host venue since 1984 for the PGA Championship tournament, which is regarded as the flagship event on the European Tour. The 2019 BMW PGA Championship is being held on the West Course from September 19-22, with John Deere and its supplying dealer Farol Ltd providing additional technical and equipment support.

“We are delighted to welcome the John Deere company to Wentworth as our exclusive partner in the supply of greenkeeping and grounds machinery through its regional dealer Farol,” said Wentworth director of golf & greenkeeping, Kenny Mackay. “This agreement represents a significant investment to ensure our fleet is always at the leading edge of technology and innovation.”

The new machinery fleet has been purchased on a planned replacement cycle in line with Wentworth Club policy, using a John Deere Financial operating lease specifically tailored to reduce the lifelong cost of ownership.

“The world of course management and greenkeeping is changing fast and John Deere is at the forefront of these developments,” said Carlos Aragones, John Deere’s turf & golf sales & marketing manager for Europe, CIS, North Africa and the Near & Middle East. “John Deere equipment helps to maintain many of the world’s greatest golf courses, and we are honoured to now include Wentworth Club in that prestigious company. We look forward to building a long and productive partnership with the Wentworth team, and to the Club becoming one of our leading strategic partners in the golf industry across Europe and beyond.”

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