The ‘Slip! Slap! Swing!’ sun protection campaign for golf launched last year, and is back on this summer with a new challenge. The Melanoma Fund – the charity behind the campaign – aims to get 500 golf clubs in the UK and Ireland ‘Sun Protection Accredited’ in 2020. Supported by leading golf organisations, including BIGGA, The R&A and The PGA, The Melanoma Fund’s mission is to transform sun protection in golf to tackle the rapid rise of melanoma and other forms of skin cancer within the sport.
Rates of melanoma – the most dangerous form of skin cancer – have more than doubled in the UK in the last 30 years, with incidence in women having doubled (100 per cent increase) and for men nearly tripled (181 per cent). It is one of our fastest rising cancers, and although still higher in older people, rates in 25-49 year olds increased by 70 per cent over the same period. It is anticipated that global cases will reach nearly half a million (466,914) by 2040, an increase of 62 per cent on 2018 figures.
In recent years, golfers affected by all types of skin cancer have come forward to tell their stories, encouraging others to understand the reality of skin cancer and how it can affect anyone. They have also worked with the campaign’s ambassador; PGA Pro Jamie Cundy to produce a number of short videos which will launch throughout the summer on social media.
Michelle Baker, CEO of the Melanoma Fund commented: “Small, measurable actions by many, help create big impact, so if we can reach 500 golf clubs, we will help wake golf up to the issue, and achieve a massive strike against skin cancer this year. To help smooth the fairway to success, all participating clubs will receive free sunscreen and support in promoting their work, to help keep them motivated and sun savvy throughout the summer.”
For further information visit the Melanoma Fund’s ‘Slip! Slap! Swing!’ campaign at melanoma-fund.co.uk.
