Verdura Resort has cemented its position at the forefront of European golf after appointing experienced industry professional Blair Harvey as its new golf sales and marketing director. Harvey took up his new position with the luxury Sicilian resort at the start of this month as part of a wider remit with Rocco Forte Hotels.
The Scot, an avid golfer and qualified PGA professional having started playing the game at the age of 12, brings with him a wealth of experience in the business and travel worlds having worked for some of the biggest names in golf in the UK, Europe and the Middle East. These include Trump Turnberry in Scotland, Prosports International in Qatar and, most recently, as director of golf sales and commercial at Rogers Hospitality/Heritage Resorts. As well as expanding Verdura’s presence in new and existing markets, Harvey will also seek to develop new opportunities within the golf sector for other Rocco Forte properties.
He said: “This is a fantastic opportunity for me to work with one of the world’s premier luxury golf resorts and the wider Rocco Forte Hotels brand.
“When it comes to golf destinations, they don’t come any better or more spectacular than Verdura, and I believe that my background in sales, commerce and business development across multiple sectors is ideally suited to the resort’s aim of expanding its presence across a range of different markets.”
Harvey’s appointment comes after another strong year for Verdura and follows in the wake of the resort bolstering the luxury experience it offers to golfers after undertaking a further investment of more than €1million in its award-winning golf facilities — including the upgrade of its golf academy.
